04 July 2007

When Girls Love Pearls launches its new interactive web site mid August, every bride will want to buy their elegant and striking jewellery to shimmer down the aisle. Suzy, the personal interactive stylist will be a feature of the web site to assist brides in choosing jewellery to suit the style of their gown.

"An innovative feature of our new web site is a personal interactive stylist called Suzy. This 'virtual' service will enable the bride to 'try on' her preferred style of jewellery to see if it suits the neckline of her gown," comments Ruth Morton of Girls Love Pearls.

The Girls Love Pearls web site is the company's online store offering inspirational and eye catching designs of freshwater pearl jewellery and accessories. The made to order and colour matching service enables the jewellery to colour tone with gowns and ensures the bride can achieve her own individual look and fit.

For brides, eye catching designs include freshwater pearls mingled with Swarovski crystals and semi-precious stones.

The bridal collection also offers a wide choice for both bridesmaid and mother of the bride, with a tailor made matching service to co-ordinate with the Bridesmaid’s gowns. Finally, to complete the look, Girls Love Pearls features beautiful keepsake pearl jewellery and hair accessories for the flower girls.

Ruth Morton adds, "The stylish simplicity and stunning designs of gowns has opened the door to serious accessorising, which has presented us with a real opportunity to source new and innovative designs to complement the whole individual look the bride wants to achieve on her dream day."

Prices range from £7 to £300. The range will be available to order online from mid August and in selected retailers from September.

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